Privacy Policy

At Electric Fire Place Store, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website electricfireplace-us.com or make a purchase from us.

1. Information We Collect

We collect several types of information from and about users of our website:

Personal Information

• Contact details (name, email address, phone number)
• Billing and shipping addresses
• Payment information (credit card details, PayPal account information)
• Purchase history and preferences

Technical Information

• IP address and browser type
• Device information
• Website usage data and browsing patterns
• Cookies and tracking technologies data

Communication Information

• Customer service inquiries and responses
• Feedback and survey responses

2. How We Use Your Information

We use the information we collect for various business purposes:

• Order Processing: To process and fulfill your purchases of our electric fireplaces, fire tables, and related products
• Customer Service: To provide support and respond to your inquiries
• Payment Processing: To securely process transactions through our encrypted payment gateway
• Shipping: To arrange delivery of your orders, including calculating shipping costs and providing tracking information
• Personalization: To recommend products that match your preferences, such as specific sizes (12-24 inch, 24-36 inch, etc.), fuel types, or brands
• Website Improvement: To enhance your browsing experience and optimize our website
• Security: To protect against fraud and unauthorized transactions
• Marketing: To send you information about products, promotions, and updates (with your consent where required)

3. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: With trusted partners who assist in operating our website, processing payments, shipping orders, and providing customer service
• Payment Processors: With financial institutions and payment providers (Visa, MasterCard, JCB, PayPal) to complete your transactions
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets
• Protection of Rights: To protect the rights, property, or safety of Electric Fire Place Store, our customers, or others

4. International Data Transfers

As we serve customers globally (excluding Asia and select remote areas), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

5. Data Storage and Security

We implement robust security measures to protect your personal information:

• Secure Storage: Your data is stored on secure servers with limited access
• Encryption: We use industry-standard SSL encryption for all data transmissions
• Payment Security: We comply with PCI DSS requirements and never store complete payment details on our servers
• Regular Updates: Our security measures are regularly reviewed and updated to address emerging threats
• Data Retention: We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information in certain circumstances
• Restriction: Request restriction of processing of your personal information
• Portability: Request transfer of your personal information to another organization
• Objection: Object to processing of your personal information in certain situations
• Marketing Preferences: Opt-out of marketing communications at any time

To exercise these rights, please contact us using the information provided below.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience:

• Essential Cookies: Required for basic website functionality and secure payment processing
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Targeting Cookies: Used to deliver relevant advertisements and measure their effectiveness

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect your ability to use some features of our website.

8. Children’s Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date. We encourage you to review this policy periodically.

10. Contact Us

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.